Johnny Air Padala is a forwarding service from the US to the Philippines. This is one of my favorite service that I’ve used for a long time. Despite their reliability and credibility they have a major flaw in the way they are doing business with their customers, its their website experience.
Here’s the problem, every transaction is still done through email despite they have a website which is its sole purpose is to provide an email to where they should send their requests and concerns. They have not invested in the power of information technology yet and I believe they are loosing their potential. Their major competitor, LBC has done an incredible job in improving the user experience in their website where every interaction is done through their site. Johnny Air will going to loose their customers from their competitors if they will not do anything about it. Here’s the link to their website.
I took an initiative to recreate their main page as an example of how they could improve the user experience on their site.